Did you know that according to a Precedence Research report, the global perfume market will reach 96.28 billion dollars by 2033? That is a whole lot of perfumes and fragrances to choose from! To not get you overwhelmed, here’s a curated list (with industry experts indulging in!) that will tell you all about the latest fragrance trends!
Current Trendy Fragrances on Perfume Tok and the Internet:
1. Baked Goods
Imagine sitting in a cozy café with a cup of coffee that’s just warm enough to sip and break into a warm pretzel. Well, that comforting feeling is what makes the shoppers towards the most popular Perfume tok fragrances that have taken over the internet. This cozy feeling, where with a spritz, we are like a child in a bakery, safe and happy.
They are part of gourmand fragrances (scents based on “edible” food notes) that have been used in other beauty products for a long time on products like lotions, creams, and more. While Vanilla is a common fragrance from these, the allure of edible aromas includes pastries, cookies, and candy!
Try These Trendy Scents Choices:
Knead: Eau De Pretzel by Auntie Anne’s (Yes, you heard it right, the fragrance was launched by the classic pretzel company)
For people who’d like something classically Vanilla:
Cheirosa 62 Hair and Body Fragrance by Sol de Janeiro
2. Matcha
Matcha first captured the food industry a couple of years ago and now it has become a popular fragrance as well. Many may question how a scent based on the strong umami flavor of ground-up green tea will work out but the result comes out to produce a fresh and earthy perfume that’s become a bestseller among savory gourmand notes!
Some top sellers of matcha perfumes include Le Labo THÉ MATCHA 26 and Le Monde Gourmand Thé Matcha Eau de Parfum.
3. Unisex Fragrance
While the perfume industry has long been dividing fragrances either masculine or feminine. The game has started to change with the trend of genderless scents which are created with the use of both masculine and feminine notes like mixing rich, earthy tones with fruity ones. These fragrances are more versatile than the conventional gender ones.
Paul Benbow, Luxury Fragrance Educator quotes on this perfume category:
“More gender-neutral fragrances are trending as the world becomes much more diverse, and as people are becoming much more fluid with their identity, they don’t want to be pigeonholed into either male or female.”
Some popular gender-neutral fragrances include Guerlain L’Art & La Matière Neroli Plein Sud Eau de Parfum and MALIN+GOETZ Dark Rum Eau de Parfum.
4. Milk
Yes, you heard it right. Milk was the thing we had our moms making us drink throughout our school time. Now it has been one of the most popular scents in PerfumeTok. Because, well, if you take the former image away, you might appreciate the subtle fragrance that’s warm and cozy once spritzed.
You’ll be pleased to know that many popular companies have already launched their version of a Milk-based scent! Commodity Fragrance alone has three alternative versions of it! Another fan favorite is Dent De Lait by Serge Lutens.
Chriselle Lim, owner and creative director of Phlur, a modern fine fragrance brand comments on the popular fragrance:
“There’s something inherently comforting and soothing in creamy, milky notes; they evoke a sense of warmth and intimacy. There’s also a nostalgic element to milky perfumes, like an emotional connection to them.”
5. Musk
When one thing is on the top, another one emerges as a counterpoint as well. I think the same theory applies to trends as well. For example, how “de-influencing” became a thing after “influencing” over social media. Just like that when simple, nostalgic garmound scents took over the internet by storm, then something totally different and the ever-popular choice of musk made a comeback and the sales are not just going steady, they are going to get bigger in 2025.
Ines Guien, Dossier Vice President of Operations at perfume brand, Dossier, complements this range of trendy perfumes:
“Musky scents complement everyone, every mood, and every outfit. They’re clean yet sensual with this seductive, almost magnetic pull. They’re the perfect everyday scent for day or night.”
Some recommendations for musky trendy fragrances include Phlur’s Missing Person Eau de Parfum known for its white musk tones and Maison Francis Kurkdijan’s Baccarat Rouge 540 praised for its classy rich scent.
6. Mood-Boosting Fragrances
The connection between perfumes and triggering emotions or memories has always been debated. With more and more studies stating how perfumes can induce feelings whether directly or indirectly, people have started to choose perfumes that bring them calmness and nostalgia.
Some popular pheromone perfumes currently available in the market that state they induce our moods are Clinique Happy™ Eau de Parfum Spray (for which the company claims they commissioned a neurosensory study to measure emotional responses) and Charlotte Tilbury who have introduced their 6-set perfume collection, each one aims to induce different emotions like love, energy, etc.
7. Rice
Yes, another edible note perfume, specifically added in the “savory gourmand fragrances” category that’s topping the perfume charts as the best fragrance is… Rice. The delicate notes of a rice perfume will suit people who’d like to smell fresh and clean with something that’s not too overpowering.
Caroline Sabas, senior perfumer for Givaudan, a multinational company that deals in the industry of Taste & Wellbeing and Fragrance & Beauty, compliments this scent:
“A steamed rice accord is soft, comforting, and clean, and will be familiar to many people.”
You can try one of these popular perfumes in this scent:
- Diptyque L’Eau Papier Eau de Toilette– The perfume that skyrocketed in this particular category of fresh white rice fragrance!
- d’Annam’s White Rice Eau de Parfum, a scent popular for its fragrant mix of sweet and nutty notes.
To Conclude
Perfumes are something different than simple beauty or personal care products, they inherently have another additional quality, i.e., they can make us feel different emotions and have almost become synonymous with nostalgia. So, who knows, maybe these trendy fragrances will become your signature? Whether you like something sweet, something subtle, or something rich, there’s a scent that’s right for you!
