Creating content to get more traffic means spending time and putting in more effort. But while we talk about this, is it possible to avoid the talk about SEO?

Well, SEO plays a significant role in building our audiences. People use opt-ins, ongoing traffic, and email signups. However, there is one mistake many business owners tend to make. They don’t approach SEO with a specific outcome or plan in mind. Instead, we often think of something like: “I have to keep writing the article; traffic will come itself.”

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How to Get Traffic by SEO

It is true, but you cannot wholly depend upon this. A plan is needed if you are looking for massive success with SEO traffic. It depends on the way you do it. If you do it right, then it is sure that your site will get relevant traffic. Sounds fantastic, but the question is how to do it. So well, for that, we have come to your rescue.

Let’s start with these six quick and easy ways to get help with SEO.

#1 Finding a niche to work and own it

Focussing on the right audience will help you get more SEO traffic to your website. Then, you can work on building a viable audience and can apply this idea even for your search engine optimization. Turning your fans into subscribers is essential; it is only possible if you can connect with your audience. Undoubtedly, questions like (‘Who can we serve the best through the content we write? How can we identify search queries and a group of keywords that are most in line with the people we want to help?’)would cross your mind. By making yourself aware of these questions, you can start working on the most appropriate niches and demographics.

#2 Specific location

Can you think of being a Nashville wedding photographer and wanting to grow your business through an online search? The first keyword that pops into your mind is “wedding photography,” but do you think it will work at all? That niche is probably too competitive for a broad audience. Instead, you can target down for more and can try for rather “wedding photographer in Nashville.” This simple change in keywords could potentially grab millions of people. You can also be more precise on keywords by location. For example, you can extend further by “wedding photographer in East Nashville.” If you take care of this, it will help you look up the specific site in your search result and lead you to the top.

#3 Keywords matter

Google search algorithm will always be an algorithm. All you have to do is get the information from the content and “decide” what that piece of content is about. In its “How Search Works,” Google has even stated that keywords play a significant role in search results. It would also be best to assign keywords to pages that could benefit search results. Steps to follow while writing the keywords:

• Write your keywords within the first 100 words of your content.
• Add keywords at the start of your title tag.
• If possible, add a keyword to the URL.
• Use long-tail keywords. Ensure not to go with just the popular keywords trending in the market.

These simple steps could help your business to grow and get you to the #1 spot in the search results.

#4 Consistent Blogging

Blogging is one of the top effective methods to increase organic site traffic. When you blog, it lets you go into more depth than your website may allow. It also helps you create an extensive catalog of persona-optimized content centered on your market niche. Ensure that content is 100% organic, as poor, cheap, and spammy content can do more harm than good. Quality content on the website will increase the opportunities for organic traffic.

#5 Blow your own trumpet with social media

Build a presence on social media networks. You can link your content to your blog, Instagram, Twitter, Facebook, LinkedIn, etc. All these activities are helpful to get your name and website address on the internet. Suppose people come in from social media and spend appropriate time with your content. In that case, this will come as a solid signal to Google that the content is useful, engaging, and relevant. You can ask your audience to share the content, and it will happen if it is worth sharing.

#6 Get your meta down

The URL, description, and meta title are the key ingredients for an optimized blog post or web page. It is simple and effective. Of course, on-page SEO factors are all essential to get right, but metadata and meta descriptions mean you can tell Google what you are talking about. We often use many tools, including HubSpot’s SEO tool, Ahrefs, and Yoast SEO plugins for WordPress, that help us optimize our pages. But ‘install a plugin’ is not enough; you must keep working on each page in turn.

To know more about how to get SEO traffic on website, stay tuned with Brains Brew.