Both content development and content writing are activities done by people to create interesting content for a place. It can be either for a website, a social media page, a magazine, you name it. But, there are a whole lot of differences between the two activities.
What’s Content Development?
Content development is developing different types of readable visual or listenable material as needed by a person or a company. One will generally have to follow specific content development guidelines to make content.
All the things related to a content business strategy, including organizing the marketing calendar, making videos, and more, fall into Content Development.
What’s Content Writing?
Content writing is writing anything about content particular to a specific theme. It is about writing for a site, a book, a journal, etc. Generally, content development guidelines are fewer than Content Development guidelines for content writing.
Here’s the list of points that differentiate between Content Development and Content Writing:
Different Duties:
Content Development: Content Development is concerned with fulfilling a particular goal for a person or business. In simple terms, we can say that Content Development is planning a business’s content strategy.
The person or the team will work at different parts of a company, like researching, writing, producing, and doing other activities to showcase the developed content in front of the audience.
Content Writing: The purpose of content writing is developing content, but only in the sense of the researching and writing part for a specific piece or as per the job guidelines. It’s simply writing content for yourself, a publication, or a business.
Different Aims:
Content Development: People engaged in developing the content are most likely to have a big aspiration to bring attention or traction to a business, site, or social media page. They will be engaged in developing content strategy!
Content Writing: No need to accomplish a goal or meet specific rules. It is mainly concerned with providing the company with engaging written pieces. Content Writing, in particular, is just about producing written content that can be read or screenplayed.
Different Skills:
Content Development: To start a job in Content Development, one must have different skills. Majorly, there is a requirement for marketing and technical skills. The person in charge of content development can hire people experienced in a particular field to develop content for their business or side.
Content Writing: Content development guidelines for content writing have changed in recent years with the introduction of new strategies and competition in the Technological world. Earlier, Majorly there was only the requirement of writing and creative skills.
But now, one must have additional skills and knowledge of the latest SEO (Search Engine Operation) content development guidelines, blogging, and more! Their content needs to adhere to the developing content strategy.
Examples:
Content Development: Creating and organizing a Social Media Calendar. Publication of the best engaging content at the right place and time to get the best traction, etc.
Content Writing: Creating written content like blogs, articles, and more for a magazine and writing for a business about their products, etc.
The main difference between Content Development and Content Writing
From the above points, the main difference between the two processes is that Content Development is a broader process. While Content Writing mainly only focuses on the writing part of a content strategy. It is only concerned with the ideation and writing of a certain piece.
Conclusion
These activities of curating exciting material are concerned with content development. In today’s fast and competitive world, we need expertise in both fields to have a successful page or business! If you have any passion for any of the processes, there are many free and paid courses that you can look into!
