13.1 C
New Delhi
Monday, December 23, 2024

How Barbie Became the Epitome of Perfect Marketing Strategy!

The new Barbie movie has created a buzz in the entertainment industry! It stars big Hollywood names like Margot Robbie, Ryan Gosling, America Ferrara, Simu Liu, and many more! The trailers show that director and screenwriter Greta Gerwig and the production team have turned a classic children’s character into a visual treat as a Barbie movie for adults and kids alike.

The marketing team released behind pictures of the set a year ago. The buzz started around that time. But after the release of the Barbie Teaser, the official trailer, and especially the Barbie AI filter, it gained an even more following of excited fans! 

Architectural Digest has added a video of the inside of the Barbie Dreamhouse. It reveals and shows off the inside of the plastic doll house that people have always dreamed about. It creates a buzz to see the movie in the audience!

Barbie Mattel has been the producer of the movie as well. They have released a whole wide range of new Barbie movie lines! It not only includes dolls, playing house but also other toy products as well!

Just some time ago, the team released the official new Barbie movie playlist on Spotify, and it already has a lot of streams on the popular platform.

Also Read: Christopher Nolan’s ‘Oppenheimer’ and Greta Gerwig’s ‘Barbie’ In Theaters

Actors and their Roles in the Movie

Margot Robbie as Barbie

Margot Robbie as Barbie
MARGOT ROBBIE
Jaap Buitendijk/Warner Bros.

Margot Robbie has proved her acting skills in movies from Wolf of the Wall Street, Suicide Squad as Harley Quinine, I, Tonya, and many more. It was fun to see how she embraces the character of the doll that has an empire of her own.

Ryan Gosling as Ken

Ryan Gosling as Ken
Ryan Gosling as Ken
(Image credit: Alamy/Warner Bros)

Ryan Gosling is one of the most handsome Hollywood actors in the world. So, it is not shocking that they chose the actor as the plastic boyfriend of the world’s all-time favorite Doll, Ken, for the new Barbie movie. During an interview, he expressed his views about the ignorance of Ken’s story. He liked that this new adaptation of the Barbie and Ken movie would add depth to Ken’s character.

America Ferrara as Human

America Ferrera as Human
AMERICA FERRERA IN BARBIE PHOTO BY WARNER BOS. /COURTESY EVERETT COLLECTION

America Ferrara’s character plays a human in the Barbie movie for adults. The actress has shown her acting chops through various popular movies and series, from Ugly Betty to Cloud 9. Her comic timing is perfect and relatable. Her acting skills were above fans’ expectations in theo movie.

Will Ferrell as CEO of Mattel

Will Ferrell as CEO of Mattel
Will Ferrell attends the ‘Barbie’ European Premiere at Cineworld Leicester Square on July 12, 2023 in London, England (CREDIT: Karwai Tang/WireImage)

This is another dream role (aside from Barbie) for anybody. I mean, Will is known for his comedies! Whether short or not, the role was important because we all know: no Mattel, no Barbie. They created the plastic world and continue to upgrade it.

The best thing about this new Barbie movie is that we got to see the different types of Barbies and Kens! Aside from Margot and Ryan, actors like Anna Cruz Kayne, Sharon Rooney, and Kate McKinnon also played Barbies.

For the role of Ken, we also saw Kingsley Ben-Adir, Simu Liu, Scott Evans, and other amazing actors! This direction for the movie not only makes it diverse but impactful too! It showed everyone that one doesn’t need to be of a certain type to be anything! 

Conclusion

This new Barbie movie has created a buzz, none like any other, with loads and loads of press releases, photo calls, promotions, and more. With the perfect marketing strategy, Barbie has surely left a great impact on the audience after it’s release.

Sahiba Tandon
Sahiba Tandon
Sahiba is a lover of words and art. Her love for reading, writing, and illustrating came from perusing all kinds of books since childhood, and she remains active on all book-related sites.

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles