While Short Form video creations are the most popular form of marketing tactic right now. They are the number one choice, everybody. Not everyone has a large following or even the budget to hire prominent social media content creators to rely on their viral reels and eventual sales.
So, even though collabs, Reels, and Shorts are trendy sales promotion ideas, we should not forgo the use of retail promotional offer ideas such as BOGO and Bundling, which can help with the sales increase. To stand out, you have to make your brand look desirable and within range, which says that you care. Now, this can be quite profitable to the company in the long run without necessarily slashing prices.
Here are the 10 classic promotional marketing tactics that you can utilize in most businesses, from food to makeup, whether you are a newcomer or a seasoned marketer!:
1. BOGO- Buy One, Get One
I think BOGO is one of those classic marketing tactics that every brand, whether it’s running today or has a traditional past, has tried. This straightforward approach is easily understood and is received handsomely by the customers, which encourages them to purchase more than they initially had planned. It is specifically useful in increasing AOV, the average order value, of the brand.
Retail marketing promotions like these also work when you are trying to make room for inventory quickly, roll out new offerings, or gain instant attention in the seller’s market.
2. GWP- Gift With Purchase Marketing Strategy
Setting up a limit to which the customer will receive free gift(s) such as branded merch, exclusive products, and samples, GWP has really picked up in the last few years when big brands like Dior and Chanel started to include them in their packages. Like other classic marketing tactics for ecommerce, this one also helps in pushing the less sold items to let the customers try and understand their reactions towards them while working on new products, if desired.
Specifically for retail marketing promotions examples, adding enticing “merch” has shown great results. The gift with purchase marketing strategy can indeed make your customers feel special.
3. Free Samples
Offering free samples is included in sales promotion techniques that work because it encourages customers to try products risk-free.
They are commonly used in the food, cosmetics, and health industries. By experiencing the product firsthand, customers are more likely to convert into paying buyers. This tactic is particularly effective when a company is launching new products or entering new markets.
4. Bundling
Grouping items, whether they belong to a particular range or not, whilst adding a discount telling how much it would cost if customers bought the products separately, increases the perceived value of the merchandise.
If you have slow-selling items, then there’s nothing better than pairing them with the popular ones inside a bundle, which is often sorted out by customers for gifting or trying the brand for the first time!
5. Seasonal Offers
Among the best promotional tactics for sales
Whether it be the trending times of today or the traditional times of yesteryear, special seasonal offers create a demand. People are in their buying moods or looking for gifts this way during a particular Holiday or season, such as “Back to School.” Hence, it’s a perfect time to widen your range and offer to boost sales.
6. Early Bird Specials
The one strategy that has seen growth from being a classic marketing tactic for ecommerce is this one.
It rewards the customers who shop early with brands presenting them with exclusive deals or gifts. This encourages quicker purchases and the addition of sign-ups.
7. Flash Sales
I like to believe sales is the heart of all the classic marketing tactics for e-commerce, and when you add “flash” in front of them, well, they create a sudden urgency unlike any other. These big discount sales that are set for a limited time, in turn, make short-duration sales especially enticing for customers.
Like gift with purchase marketing strategy, this tactic is also followed by big companies like Amazon and Sephora, not only individual brands, as they provide a better chance of selling out and even clearing inventory.
8. Mystery Gifts
Who doesn’t love surprises? Addition of mystery gifts in exchange for GWP, where you traditionally choose the items from a curated bunch, these ones create extra curiosity, which, like other promotional marketing techniques, works to encourage repeat purchases!
9. Loyalty Rewards
Whether it be increasing followers on Instagram or increasing the number of newsletter subscriptions, brand loyalty is a big proof of any campaign. One way to do that would be to add free sign-ups to join the loyalty rewards programs at no additional cost, at least at the beginning of your new business.
Offering seasonal promotions, exclusive gifts, and more to those who sign up is a sales promotion technique that works, which can increase the number of repeat customers, especially.
10. Charity Tie-Ins
Link purchases to either local or national charities that align with your brand values. Granted, you may not be able to add this classic promotional marketing tactic at the start of your business, but giving out a portion of sales after you’ve become something to any cause will be emotionally fulfilling for both the customers and the owners.
Conclusion
We hope you got some ideas from these big brand examples, along with answers on how to boost sales with classic marketing tactics. These are quite easy to implement since you decide how to control the ways things are working and can stop/update as you see fit.
Whether you offer these up as online sales promotion strategies or In-store promotion ideas, they both encourage new and returning customers to keep on coming for me. Always track and analyze the schemes utilized, but don’t sacrifice quality for the sake of quantity.
