Now and then, trends come and go on social media platforms, but not many get the title “Word of The Year” based on the popularity and the discussions it arose. And that word of the hour is… “Demure” has become more than an adjective to describe a shy and modest person.
Here is a guide to the demure trend and how to incorporate it into your daily life, from fashion choices and everyday communication to decor pieces.
What is the Demure Trend?
With a quick internet search, you’ll find that “Demure” means sensible or shy, mixed with some other synonyms. On the other hand, the “Demure Trend” is more about being smart and chill while being refined or acting sophisticatedly.
From celebrities like JLo drinking her drink in sips instead of chugging to The White House calling their policy ‘Very Demure, Very Mindful’, we can see examples that anything can be demure.
A Little History…
The trend came into the limelight in mid-2024 but hasn’t left the internet or social media one bit. The credit for the now viral trend goes to TikTok creator Jools Lebron, who first used the phrase “very demure, very mindful” while discussing her work setting. But, another creator of the platform, Selyna Brillare, claimed that the word was first spoken by her in a 2022 video. However, it’s clear that the word only picked up speed after Lebron’s video.
Demure Communication: How It’s Subtle But Speaks Volumes
Demure communication is about acting smart, not working hard. It has different layers to add to your professional and day-to-day life. Here are some of the ways that demure communication can be seen in your personality.
1. Mindfulness
This is probably the first thing that will come to your mind if you have seen the video of Lebron where she quotes, “very demure, very mindful.” Your attitude and body language can be mindful, and you can opt for a more refined demeanor instead of being too “on your face.” In the words of Lebron herself:
“Your demure is what it means to you. It’s being mindful and considerate of the people around you and yourself and how you present to the world.”
2. Subtlety
The understated approach of demure communication means being unpretentious, laid-back, and relaxed. It can be seen as the total opposite of another TikTok trend, “Brat Summer”, where you are too loud.
3. Being Respectful
A more polished, refined approach to tackling matters in your life comes with this type of communication, where you can be seen as more soft and considerate to others and don’t make any assumptions.
Demure Design: The Best Home Decor
Demure decor aesthetic is synonymous with understated elegance. It can beautifully communicate your refined, tasteful style to the people who come to your home or office.
Laura Hammett, founder and creative director of her eponymously-named interior design company, describes demure design as:
“It’s a design approach that whispers rather than shouts. It’s really about finding that perfect balance between luxury and livability.”
The following are some expert tips on how to nail the trendy demure design into your home!
1. Natural Materials
Instead of bold statements, use simple elements like wood and stone for a more modern but serene aesthetic. You can even use natural fibers like jute and cotton as soft furnishings for a sustainable and contemporary style. Hammett quotes:
“It shares DNA with the ‘quiet luxury’ movement, emphasizing exceptional materials and craftsmanship, rather than obvious branding or bold statements.”
2. Minimalist Furniture
Choose quality over quantity. Focus on getting decor pieces that give a soft and calm demure aesthetic. Then, arrange those carefully chosen pieces in a thoughtful manner where enough breathing space is left. Elizabeth Vergara, owner of Vergara Homes, a luxury design firm, comments:
“Focus on selecting a few high-quality, timeless pieces of furniture. Layer soft textiles and add thoughtful, understated decor items, like ceramic vases or minimalist art.”
3. Soft Lighting
Create a cozy atmosphere throughout your home with some warm-toned lighting options such as lamps, light bulbs, and other fixtures. The comfortable and multi-dimensional aura of the house will certainly align with the relaxed, demure decor. Vergara agrees and comments:
“Lighting plays a crucial role; it’s often soft and ambient and enhances the soothing atmosphere.”
Demure Fashion: The Power of Subtlety
Demure fashion means embracing clothes with a soft but stylish grace to be personalized as to your vibe and aesthetic. While there is no particular set of fashion rules to follow here, the following fashion choices have been particularly connected to demure fashion recently:
1. Neutral Colors
Simple, minimalist, or clean fashion aesthetics are continuously being associated with demure fashion. Even while being simple, neutral or muted colors can speak volumes when you wear them confidently.
2. Relaxed Fit
Think of dresses, midis, or loose skirts as being demure. The trend is just as about being comfortable as being today’s modern woman. Eshita Kabra-Davie, founder of By Rotation, a fashion rental app, comments:
“I see the ‘demure’ trend as incorporating an air of elegance and modesty into everyday dressing, looking more towards soft tailoring and muted colors.”
3. Blazers
This is particularly a great demure fashion item to include in your professional wardrobe. Whether it is tweed or crossover blazers, this is the one item you’ll find in every demure aesthetic.
To End
Thanks to the viral trend, Demure has become something more than to express an understated, nuanced personality. It is something that can touch different areas of living, from your personality, wardrobe, beauty choices, and whatnot. In this article, we present the demure trends you can add to your lifestyle if the soft and charming aesthetic matches your vibe!
